Keywords
Digital Platforms / Societal Change / Social Networks / User-Centered Communication
Description
How do people exchange information with each other through digital media? Multiple disciplines—including communication and media studies, linguistics and semiotics, digital humanities, political science, and sociology—focus on digital media as a subject of research. The Digital Media and Communication research area examines the impacts, opportunities, and challenges of digital technologies on communication in social, professional, and cultural contexts.
The research explores how digital platforms, social networks, and innovative media formats enable new forms of exchange and collaboration. Analytical activities are diverse and highly dynamic due to their close connection with technological development processes. The field is strongly interdisciplinary, combining perspectives from communication and media studies, computer science, psychology, semiotics, media linguistics, sociology, and design to develop a comprehensive understanding of digital transformation.
Key topics include challenges in digital communication, changes in societal communication, teaching and learning with digital tools, the significance of manual actions and gestures in robotics, workplace design, and product development, as well as the broader societal impacts of technological innovation.
Contacts
Prof. Dr. Veronika Karnowski – Chair of Media Communication
Prof. Dr. Ellen Fricke – Chair of German Linguistics, Semiotics, and Multimodal Communication
Prof. Dr. Marco Ragni – Chair of Predictive Analysis
Prof. Dr. Lewis Chuang – Chair of Human and Technology
