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Press Office and Crossmedia
Press Office and Crossmedia

Press Office and Crossmedia

The TU Chemnitz is engaged in a wide range of activities in the realms of press and public relations work in order to meet the needs of various audiences. Along with direct contact to the press and other media professionals, the Press Office and Crossmedia team create reports and articles most notably with regard to research, studies and transfer via a diverse array of print, online and social media formats. They produce any photo, video and audio material that is needed – in some instances cooperating with external actors or those within the TU Chemnitz network. They also ensure that the TU Chemnitz’s public image remains consistent and uniform (corporate design).

The Press Office and Crossmedia team sees itself, on one hand, as the university’s liaison with the public and, on the other hand, as an important communicator and service provider for further groups both within and outside of the TU Chemnitz. In all domains of activity, service and audience-tailored communication are of utmost importance.

Press Office

The Press Office is responsible for media support and coverage of the university as well as its visibility in the form of press releases, expert referral, press talks, media analysis and special publications.

Online, the Press Office publishes “University News” articles as well as the “TUCnewsletter” information sheets “TUCinside”, “TUCdialog” and “TUCnetwork”. It maintains the digital press review and supplies news portals such as the “idw” scientific information service with reports about the TU Chemnitz.

The office promotes corporate identity via a unified and consistent visual appearance – from web content to social media and even print materials. It provides support and guidance to members of the university regarding adherence to TU Chemnitz’s corporate design.


The Crossmedia team coordinates all of the university’s internal and external communication across various media and channels. It is responsible for analyzing trends in domains such as “web/online”, “audio/video” and “social media”. Furthermore, the team designs formats tailored to individual target groups as well as wide-reaching communication addressing events and themes at the TU Chemnitz.

The Crossmedia team manages the TU Chemnitz’s social media presence on “Facebook”, “Twitter”, “YouTube”, “LinkedIn”, “Instagram” and even “Snapchat”. In addition, it stays in contact with managers of other social media profiles and provides guidance and support to members of the university.

In cooperation with the Professorship for Media Informatics, the team publishes “TUCtalk” and “TUCpersönlich”.

Press Articles

  • Migration: Exception or Rule?

    On 28 February, Prof. Dr. Birgit Glorius will give the opening lecture of the new event series at the Industriemuseum, titled “Melting Pot Chemnitz” (Schmelztiegel Chemnitz) …

  • "I Only Know Snow From the Movies“

    With the help of a DAAD scholarship, Ethiopian Teklebirhan Fisseha can write his Ph.D Thesis in the field of Composite Materials – a great opportunity that also involves many challenges …

  • IMTC 2019 presents highlights from lightweight research with an artistic touch

    From 18th to 19th September 2019, the Federal Cluster of Excellence MERGE will welcome guests to the 4th IMTC - The " Call for Papers and Posters " is open until the 28th of February - The " Call for Creatives " ends on the 31st of July …

  • Chemnitz welcomes ISINA for the sixth time

    Interdisciplinary Symposium for Women in Science, Technology, Engineering and Mathematics (German ISINA) will take place from 25 to 26 March 2019. Registration is possible till 15 March 2019 …