Jorina Baltzereit
Contact
Jorina Baltzereit, M.A.
External Doctoral Researcher
Summary
Jorina Baltzereit is an external doctoral researcher at the Chair of Business Information Systems, esp. Business Analytics at Chemnitz University of Technology. In her primary occupation, she works at Hubert Burda Media in Offenburg.
Research Interests
Her research interests include:
- Digital transformation and the use of AI in organizations
- Human-technology interaction and changes in work processes through digitalization
- AI literacy and the development of AI competencies in organizations
Curriculum Vitae
Professional Experience:
09/2025 - Present
- Hubert Burda Media - Full-time
09/2023 - 04/2025
- Strategic Assistant to the Executive Board – Engel & Völkers / Rudkwoski & Hag - Working Student
08/2022 - 07/2023
- Junior Brand Consultant - BrandTrust - Working Student
05/2022 - 07/2022
- Brand Consultant Intern – BrandTrust – Internship
02/2020 - 07/2021
- Marketing and Brand Associate – Campus M University – Working Student
09/2018 - 12/2019
- Sales and Display Coordinator – LUSH - Working Student
Education:
03/2026 - Present: Doctoral Studies
- External doctoral researcher - Chair of Business Information Systems, esp. Business Analytics - Chemnitz University of Technology
08/2023 - 06/2025: Master's Studies
- Master of Science in Global Management – Jönköping University, Sweden
- Specializations: Entrepreneurship, Leadership, Family Business Development
- Master's thesis on: „Drowning in the Flood or Surfing on the Wave? Skill Development in the Era of AI“
09/2024 - 12/2024: Semester Abroad
- Semester abroad – Nagoya University of Commerce and Business, Japan
08/2021 - 12/2021: Semester Abroad
- Semester abroad – Vancouver Island University, Canada
09/2019 - 02/2023: Bachelor's Studies
- Bachelor of Arts in Business Management – Mittweida University of Applied Sciences
- Specialization: Fashion, Trend and Brand Management
- Bachelor's thesis on: „Employer Branding for Generation Z – Recommendations for External Employer Branding Based on an Empirical Analysis of the Needs of Generation Z“