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Professur BWL - Marketing und Handelsbetriebslehre
Bachelor

Bachelor Programs

We are offering various marketing-related modules, which are listed below. Please consult the study documents of your course of study to see whether a certain module is accountable for you.

  • Marketing (German) | each winter term
  • Marketingmanagement (German) | each winter term
  • Instruments of Marketing | Marketinginstrumente (German) | each winter term

All information on the offered lectures, seminars, and topics for Bachelor and Master theses in the summer term 2024 can be found in our corresponding OPAL-course.

All information on the offered lectures, seminars, and topics for Bachelor and Master theses in the winter term 2023/2024 can be found in our corresponding OPAL-course.