Photo: Tobias Naumann
When we speak with each other, we do not just use our mouths, but also our hands. Similarly, written texts consist not only of handwritten or typed words, but also of images and other kinds of signs, such as typography or icons. To take an example, think how this website combines a number of different media, and addresses different sensory modes. At the chair for German Linguistics, Semiotics and Multimodal Communication, we investigate language both as a medium in itself (e.g. spoken vs. written language) and regarding its occurrence in other media (e.g., talk shows on television, PowerPoint presentations), both as an abstract system and in actual situations of use. We understand language to be a genuinely multimodal subject, and combine the perspectives of cultural anthropology and of cognitive semiotics in our research. In doing so, we aim to bridge the gap between technological applications and interdisciplinary basic research on linguistic topics. The qualifications you acquire with a profile in German Linguistics support, among other options, a professional orientation in the fields of media and communication studies.
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