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Professur BWL - Marketing
Team
Professur BWL - Marketing 

Head of the Professorship of Marketing

Prof. Dr. Erik Maier

Foto Prof. Maier
Foto: HHL, Hagen Wolf
Phone:
+49 (0) 371 531 - 37012 (Sekretariat)
Visiting hours:
On appointment

 

Prof. Dr. Erik Maier has been Professor of Business Administration – Marketing since September 2025.

After completing his Bachelor’s degree at TU Dresden and his Master’s degree at the University of Cambridge, Erik Maier earned his PhD at ESCP Europe Business School in Berlin.

From 2015 to 2021, he was Junior Professor of Retail and Multi-Channel Management at HHL Leipzig Graduate School of Management, and from 2021 to 2025 he held the Chair of Marketing and Retailing.

In 2021, he served as Acting Professor of Quantitative Marketing at Goethe University in Frankfurt am Main for one semester.

He gained professional experience as a management consultant at McKinsey & Company (focus areas: retail and consumer goods, 2008–2010 & 2013–2015) and as a project manager in marketing at Home24 (2015).

For press inquiries, please contact Prof. Dr. Erik Maier or the Press Office of TU Chemnitz directly.

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