Research

At the Chair of Marketing, we stand for quality in research, teaching, and knowledge transfer. We pursue a quantitative-empirical research approach.

Key Research Topics of the Professorship include:

• Store closures, the “Death of the High Street”, and the future of city centers
• Structure and development of retail channels (e.g., platforms, quick commerce)
• Use of digital marketing channels (e.g., apps, geotargeting)
• Success of product, marketing, and retail innovations
• Social consequences of marketing