Jiyeon Yeo
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Phone:+49 371 531-33121
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Email:
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Address:Thüringer Weg 11, 09126 Chemnitz
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Room:
Office Hours: by appointment via email
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Virtual Humans & New Media: Psychological impact of virtual humans, Media effects of social media
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Digital Representation & Inclusion: Reduction of discrimination/stereotypes, Diversity in virtual portrayals, Mediated identity, Body image/perception
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Cultural diversity: Reception of inter-/cross-cultural media content, Intercultural communication
2021
- Stein, J.-P., & Yeo, J. (2021). Investigating meal-concurrent media use: Social and dispositional predictors, intercultural differences, and the novel media phenomenon of “mukbang” eating broadcasts. Human Behavior and Emerging Technologies, 3(5), 956–968. https://doi.org/10.1002/hbe2.306
2025
- Yeo, J., & Stein, J.-P. (2025, September). Digitally created body positivity: The effects of virtual influencers’ body types on viewer perceptions [Poster presentation]. 14th Conference of the Media Psychology Division of the German Psychological Society (DGPs), Essen, Germany.
- Yeo, J., Classen, K., & Stein, J.-P. (2025, June). A window into the other side of the world: Predictors of viewers’ interest in foreign-language media [Poster presentation]. 75th Annual Conference of the International Communication Association (ICA), Denver, USA.
2023
- Yeo, J., & Stein, J.-P. (2023, September). “Female propaganda”? The relationship between threatened masculinity, hostile media perception, and corrective actions [Poster presentation]. 13th Conference of the Media Psychology Division of the German Psychological Society (DGPs), Luxembourg, Luxembourg.
2022
- Klingelhöfer, J., Stein, J.-P., Feiler, T., Yeo, J., & Appel, M. (2022, May). Senators with superpowers? The role of authenticity and appropriateness perceptions for the sharing of heroization memes in the political context [Conference presentation]. 72nd Annual Conference of the International Communication Association (ICA), Paris, France.
2021
- Stein, J.-P., & Yeo, J. (2021, May). Media, meals, and mukbang! Exploring meal-concurrent media use in two cultures, including the emerging phenomenon of digital eating broadcasts [Conference presentation]. 71st Annual Conference of the International Communication Association (ICA), Virtual conference.
2020
- Breves, P., Graber, I., Haas, C., Lemke, F., & Yeo, J. (2020, March). The good game: Can parasocial contact in (VR) video games reduce prejudice toward outgroups? [Conference presentation]. 65th Annual Conference of the German Communication Association (DGPuK), Munich, Germany.