Digital Innovation Hub "Focus Human"
Project Partners
- Stuttgart Media University
- Bonn-Rhein-Sieg University of Applied Sciences
- University of Hamburg
-
Fraunhofer-Gesellschaft for the Promotion of Applied Research e.V.
Funding Agency
Federal Ministry for Economic Affairs and Energy
Funding Code: 01MF23003D
Project Duration
May 1st, 2023 to April 30th, 2026
Description
The medium-sized companies of the future use digitalization to meet the growing demand for digital products and services with positive social, ecological, and economic qualities. They leverage their close relationships with consumers in end-customer business, as well as their roles as suppliers and service providers, to design and further develop digital business models and products through human-centered design. Human-centered digitalization gives companies a competitive edge over those that merely meet technical and economic expectations. The challenges are: (1) understanding the shift in values in their environment, (2) learning about approaches to address these changes, (3) integrating these approaches into their strategy and partner networks, and (4) offering suitable products and services.
The Mittelstand-Digital Center "Focus on People" supports medium-sized companies in recognizing the expectations of their users, consumers, and corporate customers, rethinking their product strategy, finding suitable cooperation partners, and trying out and establishing the methods and approaches of human-centered digitalization within their own companies to position themselves sustainably. This is done through five main topics: (1) Human-Centered Innovation and Design, (2) Fairness and Diversity, (3) Wellbeing and Resilience, (4) Digital Sovereignty, and (5) Sustainable Transformation, as well as through "Human-Centered Artificial Intelligence" within the AI Trainer Program.
The Technical University of Chemnitz (TUC) takes on the role of multiplier management and supports companies on the key topic of Fairness and Diversity with extensive practical knowledge, methods, and other offerings such as workshops, webinars, and self-learning opportunities.
Website
https://www.digitalzentrum-fokus-mensch.de/
Further information on the specific topic of fairness and diversity covered by the TUC (in German).
Selected Publications
Bornemeier, J., & Stein, J.-P. (2024). Exploring the impact of social dominance orientation and ambivalent sexism on the perception of AI-generated gendered images. In: Ansorge, Gugerell, Pomper, Szaszkó, Werner (Eds.) Congress of the German and Austrian Psychological Societies 2024. Lengerich: Pabst. https://doi.org/10.2440/0003
Döbelt, S. & Lange, D. (2024). Strengthen Digital Sovereignty of Smartphone Users: Evaluation Results of a Tailored Analysis Tool for AppBehavior. In: Heiko Roßnagel, Christian Schunck, Filipe Sousa (Eds.). Open Identity Summit 2024, pp. 139-150, June 20th - 21st, Porto, Portugal. Gesellschaft für Informatik e.V. (GI), https://doi.org/10.18420/OID2024_12
Hoth, V. & Brandenburg, S. (2023). Hybrides Arbeiten für eine sozial-nachhaltige Transformation und Diversität. Mensch und Computer 2023. in P. Fröhlich & V. Cobus (Hrsg.) Mensch und Computer 2023 - Workshopband, 03.-06. September 2023, Rapperswil (SG). DOI: 10.18420/muc2023-mci-ws10-113-473
Hoth, V., Günther, F., Halama, J., & Brandenburg, S. (2024). Responsible Experience Designfor Privacy on the Web: Results of an Ethical Co-Design Study. Annual Meeting of the Human Factors and Ergonomics Society Europe Chapter, April 16-19, Lübeck, Germany.
Hoth, V., Krueger, A. E., & Brandenburg, S. (2024). A Hands-On Method for introducing Ethical Experience Design into Daily Creative Processes based on Psychological Needs and Values. In Adjunct Proceedings of the 2024 Nordic Conference on Human-Computer Interaction (NordiCHI '24 Adjunct). Association for Computing Machinery, New York, NY, USA, Article 48, 1–4. https://doi.org/10.1145/3677045.3685463
