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The new face of TU Chemnitz

The Corporate Design of TU Chemnitz was modernized – print generator, template download and in-house printing shop enable a better service in the future

A consistent and distinctive appearance is an essential prerequisite for successful University Communications. The Corporate Design (CD) specifies important standards for the unified presence. Since May 2014, the CD of Technische Universität Chemnitz appears with a brand new design. "Our latest CD should appear in all fields, where TU Chemnitz is in the visual focus – whether it be your writing paper, a business card, a poster or flyer, and on the Internet," said David Laux, Head of University Communications Department. By adjusting the CD will continue to strengthen the feeling of togetherness at TU Chemnitz, and sustainably improve the internal cohesion at the university and the promotion of its identification.

In the past few months, the area of University Communications together with partners within and outside TU Chemnitz has transformed the old design into the new one, which has been tested in a pilot phase. Publication of the magazine "TU-Spektrum" and the first flyers and posters have already appeared in the new CD. The work on adjustment of the website in accordance with the new Corporate Design has also begun on a university-wide level.

Since mid Mai, the new CD applies for the entire university. A 58-page handout richly illustrates instructions, including the logo, the in-house colors and the colors of the faculties, the typeface and the design of new business-related printed matter, and is available for all users. A new print generator, the template download area, as well as offers of the in-house printing shop will provide an even better service in the future. Any further inquiries will be answered by the University Communications Department, email grafik@tu-chemnitz.de.

Further information about the Corporate Design: https://www.tu-chemnitz.de/uk/corporate_design/index.php.en

(Author: Mario Steinebach, Translation: Nataliia Boiko)

Katharina Thehos
03.06.2014

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