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Medienpsychologie
Dr. Georg Valtin
Medienpsychologie 
Portrait: Dr. Georg Valtin
Dr. Georg Valtin
Wissenschaftlicher Mitarbeiter

Technische Universität Chemnitz, Philosophische Fakultät
Institut für Medienforschung, Professur Medienpsychologie

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  • Kognitive, emotionale und motivationale Aspekte von audiovisuellen Medien (z. B. Selektion von Medieninhalten, Erfassung emotionaler und kognitiver Zustände)
  • Inhaltsanalyse von Medienprodukten (z. B. stereotype Darstellung von Berufsgruppen)
  • Methoden Datenerhebung und Datenauswertung inklusive psycho-physiologischen Messungen und Eye-Tracking (z. B. Messung von Wahrnehmungsprozessen)
  • Verarbeitung medialer Botschaften (z. B. Glaubwürdigkeits- und Authentizitätsmarker)

2025

  • Gerigk, Y., Freudenberger, F., Hunze, M. S., Valtin, G., Nieding, G., & Ohler, P. (2025). A Digital Training Program Fostering Media Sign Literacy in Preschool Children. An Evaluation Study. Media Psychology, 1–26. https://doi.org/10.1080/15213269.2025.2531418

2016

  • Buxbaum, J., Müller, N. H., Ohler, P., Pfeiffer, L., Rosenthal, P., & Valtin, G. (2016). Emotion-sensitive automation of air traffic control. International Transportation, 68(1), 36–39.
  • Pfeiffer, L., Valtin, G., Müller, N. H., & Rosenthal, P. (2016). The Mental Organization of Air Traffic and its Implications to an Emotion Sensitive Assistance System.International Journal on Advances in Life Sciences, 8(1&2), 164–174.

2013

  • Pietschmann, D., Liebold, B., Valtin, G., & Ohler, P. (2013). Taking Space Literally: Reconceptualizing the Effects of Stereoscopic Representation on User Experience. Italian Journal of Game Studies, 2, Special Issue on Stereoscopy.
  • Ohler, P., Liebold, B., Pietschmann, D., Valtin, G., & Nieding, G. (2013). Digitale Demenz: Eine wissenschaftliche Verortung der neuen Monografie von Manfred Spitzer (Digital dementia: A scientific approach to Manfred Spitzer’s new monography).TV Diskurs, 17(1), 72–76.
  • Ohler, P., Liebold, B., Pietschmann, D., Valtin, G., & Nieding, G. (2013). Der normative Wert digitaler Medien (The normative value of digital media). TV Diskurs, 17(2), 84-87.

2017

  • Eibl, M., Ohler, P., Valtin, G., & Müller, N. (2017). Ethische Herausforderungen in sozioinformatorischen Forschungsprojekten. In M. Burghardt, R. Wimmer, C. Wolff, & C. Womser-Hacker (Eds.), Mensch und Computer 2017 – Workshopband. Gesellschaft für Informatik e.V.. https://doi.org/10.18420/muc2017-ws07-0423
  • Rosenthal, P., Pfeiffer, L., Müller, N. H., & Valtin, G. (2017). The Long Way to Intuitive Visual Analysis of Air Traffic Control Data. In E. Bendoly & S. Clark (Eds.), Visual Analytics for Management: Translational Science and Applications in Practice (pp. 138–148). Routledge.
  • Truschzinski, M., Pfeiffer, L., & Valtin, G. (2017). ELSI-Aspekte in Forschungsverbünden. In M. Burghardt, R. Wimmer, C. Wolff, & C. Womser-Hacker (Eds.), Mensch und Computer 2017 – Workshopband. Gesellschaft für Informatik e.V.. https://doi.org/10.18420/muc2017-ws07-0378
  • Truschzinski, M., Valtin, G., & Müller, N. H. (2017). Investigating the Influence of Emotion in Air Traffic Controller Tasks: Pretest Evaluation. In D. Harris (Ed.), Engineering Psychology and Cognitive Ergonomics: Performance, Emotion and Situation Awareness (Vol. 10275, pp. 220–231). Springer International Publishing. https://doi.org/10.1007/978-3-319-58472-0_18

2016

  • Valtin, G. (2016). Prosoziales Verhalten in virtuellen Welten: Der Einfluss situativer und dispositionaler Faktoren im Vergleich zu realen Hilfesituationen. Südwestdeutscher Verlag für Hochschulschriften.

2015

  • Pietschmann, D., Liebold, B., Ohler, P., & Valtin, G. (2015). Development and Evaluation of an Easy-to-Use Stereoscopic Ability Test to Assess the Individual Ability to Process Stereoscopic Media. In R. Shumaker & S. Lackey (Eds.), Lecture Notes in Computer Science: Virtual, Augmented and Mixed Reality (Vol. 9179, pp. 379–387). https://doi.org/10.1007/978-3-319-21067-4_39
  • Valtin, G., & Ohler, P. (2015). Kriegsinszenierung in modernen Computerspielen am Beispiel der Call of Duty: Modern Warfare-Reihe. In F. Reer, K. Sachs-Hombach, & S. Schahadat (Eds.), Krieg und Konflikt in den Medien. Multidisziplinäre Perspektiven auf mediale Kriegsdarstellungen und deren Wirkungen (pp. 327–349). Halem.

2014

  • Valtin, G., Pietschmann, D., Liebold, B., & Ohler, P. (2014). Methodology of measuring social immersion in online role-playing games. Exemplary experimental research on social interactions in virtual worlds. In T. Quandt & S. Kröger (Eds.), Multiplayer: Social aspects of digital gaming (pp. 49–57), Routledge.

2012

2025

  • Forner, L., Valtin, G., & Stein, J.-P. (2025). Parasocial Contact with Transgender Individuals via Social Media: Cross-Sectional and Longitudinal Effects on Prejudice Reduction. Poster presented at the 14th Conference of the Media Psychology Division of the German Psychology Society (DGPs), Duisburg (Germany).

2023

  • Forner, L., Valtin, G., & Stein, J.-P. (2023). How observed persona–follower interactions on Instagram shape parasocial relationships: A four-week online experiment. Poster presented at the 13th Conference of the Media Psychology Division of the German Psychology Society (DGPs), Luxemburg.
  • Valtin, G., Forner, L., Fiolka, J., & Stein, J.-P (2023). Elaborated choice or heuristic decision? Exploring users' media selection in the context of video streaming services. Poster presented at the 13th Conference of the Media Psychology Division of the German Psychology Society (DGPs), Luxemburg.

2021

  • Bornemeier, J., Kampel, S., Valtin, G., & Ohler, P. (2021, May 27–31). The Lara Conundrum. The Role of Sexualized Female Video Game Characters’ Competence [Poster session]. 71st Annual Conference of the International Communication Association, Virtual Conference.
  • Kampel, S., Bornemeier, J., Valtin, G., & Ohler, P. (2021, May 27–31). Towards a Twitch Toolkit: Developing A Framework for Systematic Analysis of Live Game Streaming Platforms [Paper presentation]. 71st Annual Conference of the International Communication Association, Virtual Conference.

2017

  • Pietschmann, D., Valtin, G., & Liebold, B. (2017). What is still social about MMOs? Casualization and its consequences for social interactions. In R. Kowert & T. Quandt (Eds.), New Perspectives on the Social Aspects of Digital Gaming: Multiplayer 2 (pp. 82–96). Routledge.
  • Truschzinski, M., Valtin, G., & Müller N. H. (2017, July 9–14). Investigating the Influence of Emotion in Air Traffic Controller Tasks: Pretest Evaluation [Paper presentation]. HCI International 2017, Vancouver, Canada.

2016

  • Koban, K., Valtin, G., & Rogenz, S. (2016, June 9–13). Guilty pleasures? Determining the effectiveness of entertaining micro breaks for recreational purposes [Paper presentation]. ICA Annual Conference 2016, Fukuoka, Japan.

2014

  • Ohler, P., Liebold, B., Valtin, G., & Pietschmann, D. (2014, August 7–10). Measuring the Thrill of Fearful Media Experiences [Paper presentation]. 122nd APA Annual Convention, Washington, USA.
  • Valtin, G., Weimeister, S., & Liebold, B. (2014, August 14¬–15). Beautiful is good: Evidence of the halo effect in attractiveness evaluations of avatars [Paper presentation]. Multi.player 2 Conference, Münster, Germany.
  • Valtin, G., Liebold, B., & Pietschmann, D. (2014, August 14–15). What is still social about MMORPGs? The issue of casualization and its consequences for social interactions [Paper presentation]. Multi.player 2 Conference, Münster, Germany.

2013

  • Pietschmann, D., Liebold, B., Valtin, G., Nebel, S., & Ohler, P. (2013, September 4–6). Effects of video game GUIs on the construction of rich spatial situation models and spatial presence [Paper presentation]. 8th Conference of the Media Psychology Division of the DGPs, Würzburg, Germany.
  • Valtin, G., Liebold, B., Pietschmann, D., & Ohler, P. (2013, September 4–6). Social interaction in massively multiplayer online games: An evolutionary perspective [Paper presentation]. 8th Conference of the Media Psychology Division of the DGPs, Würzburg, Germany.
  • Belentschikow, V., Liebold, B., Valtin, G., & Ohler, P. (2013, September 4–6). No evidence for persuasion effects of emotional advertisement on attitudes towards social groups – the case of ageism [Paper presentation]. 8th Conference of the Media Psychology Division of the DGPs, Würzburg, Germany.

2011

  • Pietschmann, D., Valtin, G., & Ohler, P. (2011, August 10th). Induced prosocial behavior in online role-playing games: The role of avatar attractiveness. [Paper Presentation]. 7th Conference of the Media Psychology Division of the DGPs, Bremen, Germany.
  • Valtin, G., Liebold, B., Pietschmann, D., & Ohler, P. (2011, August 11–12). When situation models fail: The cognitive and emotional processing of “mystery” in TV series and films [Paper presentation]. Story.NET conference, Bremen, Germany.