Springe zum Hauptinhalt
Professur für Allgemeine Psychologie & Human Factors
Allg. Psychologie & Human Factors
Professur für Allgemeine Psychologie & Human Factors 
Portrait: Veronica Hoth
Veronica Hoth
Wissenschaftliche Mitarbeiterin

Biography

Veronica Hoth is an experience designer and holds a Master of Arts from the University of the Arts, Berlin (UDK). She works as a research assistant at Chemnitz University of Technology (TU Chemnitz) and is a PhD student at Berlin University of Technology (TU Berlin). Her research focuses on user experience design and human-centred design, conducting studies on how to integrate ethical considerations into the design process. Her focus lies on the integration of human values such as privacy and diversity into the design of human-computer interactions.

Research Interests

Ethical Experience Design, Value Oriented Design, Co-Design Methods, Participatory Design, Responsible Innovation, Teaching Values in Interaction Design

Professional Experience

Since 2023 
Researcher at TU Chemnitz
Project Lead at Mittelstand Digital Zentrum – Fokus Mensch

2019 - 2022 
Researcher at TU Berlin
Project Collaborator at Mittelstand 4.0 – Kompetenzzentrum Usability

2007 – 2019
Employed and freelance work in various technology companies and design agencies

Qualifications

2019 
Master of Arts at Universität der Künste Berlin in Leadership in Digital Communication
 
2007
Diploma in Communication Design at PRO-Diseño, Instituto de Comunicación Visual (Caracas, Venezuela)

Research Projects

Since 2023
Mittelstand Digital Zentrum – Fokus Mensch at TU Chemnitz
 
2019 - 2022
Mittelstand 4.0-Kompetenzzentrum Usability at TU Berlin

Teaching and Trainings

I teach a practice-based seminar that engages students in the real-world context they will be designing for and working with. They learn to select context-specific mixed methods to solve actual interaction design problems for partner companies.

Workshops about Human Centred Design I have designed and conducted:

  • Co-Design Workshop to ad ethical considerationa and values to the  Human Centred Design Process
  • Speculative Design Workshop to understand the possible consequences of algorithmic stereotypes
  • Lean UX Design applied to (Remote) Usability Testing
  • User Centred Design and Lean Prototyping
  • Personas Workshop

Publications

Submissions in Review Process

Hoth, V., Günther, F.,Brandenburg, S. (in review). Applying ethical UX design to internet privacy by co-designing cookie banners. Interacting with Computers. Oxford University Press. Submitted to Special Issue „Design Ethics in HCI: A Turn to Practice“

Journal Articles

Hoth, V., Halama, J., Günther, F.,Brandenburg, S. (2026). Promoting ethical design in small and medium-sized enterprises by an ethical design reflection workshop. Journal of Responsible Innovation, 13(1). https://doi.org/10.1080/23299460.2025.2534244

Conference Contributions

Hoth, V., Krueger, A. E.,Brandenburg, S. (2024). Learnings from an Ethical Experience Design Method based on Psychological Needs and Values. In Modellierung 2024 Satellite Events (ViVa Models!’24). Gesellschaft für Informatik e.V., Potsdam, Germany, March 12–15, 2024. https://doi.org/10.18420/modellierung2024-ws-014

Hoth, V.,Brandenburg, S. (2023). Hybrides Arbeiten für eine sozial-nachhaltige Transformation und Diversität. In Mensch und Computer 2023 – Workshopband (MCI-WS10: Hybrides Arbeiten und Kollaboration: Eine Standortbestimmung zwischen neuen Arbeitspraxen und Technologiegestaltung in kleinen und mittelständischen Unternehmen (KMU)). Gesellschaft für Informatik e.V., Rapperswil, Switzerland, September 3–6, 2023. https://doi.org/10.18420/muc2023-mci-ws10-473

Hoth, V., Ivanova, M.,Brandenburg, S. (2022). UX Design Pattern für Datenschutz und Vertrauen. In Mensch und Computer 2022 – Workshopband (MCI-WS07: UUX (+ X) in der Praxis: Bedürfnisse und Werte für Unternehmen nutzbar machen). Gesellschaft für Informatik e.V., Darmstadt, Germany, September 4–7, 2022. https://doi.org/10.18420/muc2022-mci-ws07-424

Workshops

George, C., Günther, F., Effert, J.-S., Wiese, E., Möller, S., Hoth, V., Dressler, F., Queisner, M., Brandenburg, S.,Mörike, F. (2025). Embedding HCI in the Real World: Strategies for Recruitment and Field Research on Collaboration in Hybrid Spaces. In Mensch und Computer 2025 – Workshopband (MCI Workshop). Gesellschaft für Informatik e.V., Chemnitz, Germany, August 31–September 3, 2025. https://doi.org/10.18420/muc2025-mci-ws-118

Hoth, V. M., Krueger, A. E.,Brandenburg, S. (2024). A Hands-On Method for Introducing Ethical Experience Design into Daily Creative Processes based on Psychological Needs and Values. In Adjunct Proceedings of the 2024 Nordic Conference on Human-Computer Interaction (NordiCHI ’24 Adjunct) (Article 48, pp. 1–4). Association for Computing Machinery, New York, NY, USA. https://doi.org/10.1145/3677045.3685463

Mörike, F., Günther, F., Hoth, V., Landowski, M.,Brandenburg, S. (2023). Hybrides Arbeiten und Kollaboration: Eine Standortbestimmung zwischen neuen Arbeitspraxen und Technologiegestaltung in kleinen und mittelständischen Unternehmen (KMU). In Mensch und Computer 2023 – Workshopband (MCI Workshop). Gesellschaft für Informatik e.V., Rapperswil, Switzerland, September 3–6, 2023. https://doi.org/10.18420/muc2023-mci-ws10-113

Krueger, A. E., Hoth, V.,Brandenburg, S. (2023). How to Design for Ethical Experiences: Introduction of a Guided Method based on Psychological Needs for the Value of Privacy. In Usability Professionals 2023. Gesellschaft für Informatik e.V., Rapperswil, Switzerland, September 3–6, 2023. https://doi.org/10.18420/muc2023-up-427

Hoth, V., Krueger, A. E., Langner, M.,Brandenburg, S. (2023). Ethical Experience Design for the Value of Privacy based on Psychological Needs. In Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems (CHI EA ’23) (Article 537, pp. 1–4). Association for Computing Machinery, New York, NY, USA. https://doi.org/10.1145/3544549.3574166

Posters

Hoth, V., Brandenburg, S. (2026). Beyond Usability: A Case Study on Embedding Human Values in the Evaluation of Experience Design of a Smart Home Application. Poster presented at the Annual Meeting of the Human Factors and Ergonomics Society Europe Chapter, Copenhagen, Denmark, April 22–24, 2026. Available from http://hfes-europe.org

Hoth, V., Günther, F., Halama, J.,Brandenburg, S. (2024). Responsible Experience Design for Privacy on the Web: Results of an Ethical Co-Design Study. Poster presented at the Annual Meeting of the Human Factors and Ergonomics Society Europe Chapter, Lübeck, Germany, April 16–19, 2024. Available from http://hfes-europe.org

V. Hoth, M. Ivanova, T. Nguyen, S. Brandenburg (2022). UX Design for Privacy Policy and Trust: the case of Cookie Banners. Poster presented at the Annual Meeting of the Human Factors and Ergonomics Society Europe Chapter, Torino, Italy, April 20-22, 2022. Available from http://hfes-europe.org

Academic Engagement

2026

ACM Conference NordiChi – Reviewer for workshop submissions

2025

ACM Conference DIS (Designing Interactive Systems) – Reviewer for conference contribution

Mensch und Computer Conference in Chemnitz – Design Chair (position canceled)

2024

Curare – Journal of Medical Anthropology – Reviewer for research article