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International Office of the Faculty
International Office of the Faculty
Courses offered in English Language
Course name   Marketing Seminar
Lecturer, Professorship  
Term   Summer and winter
Course level   Graduate (Master)
CP (ECTS)   5
Course description   Students taking the Marketing Seminar are required to write a seminar paper (20 pages) during the semester. Drawing on critical thinking skills and abilities to put existing literature into new contexts you will be ask to write a paper on a given research question. We expect participants to discuss their progress at least once with their seminar advisor.
Prerequisites   Basic knowledge in marketing and scientific writing
Sign-up procedure   Please contact Katja Lohmann at the beginning of the semester.

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