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International Office of the Faculty
International Office of the Faculty
Courses offered in English Language
Course name   Components of the Marketing-Mix
Lecturer, Professorship  
Term   Winter/Fall and Summer/Spring Term
Course level   Undergraduate (Bachelor) and graduate (Master)
CP (ECTS)   3
Course description  

Learning outcomes
At the end of the course, students should be able to understand the role of the four marketing instruments (price, product, communication, distribution).

Please note: The course ‚Components of the Marketing-Mix‘ is a self-study course. Students will be provided with appropriate reading material and have to write an essay with 10-12 pages about a self-chosen topic from the course material.

Sign-up procedure   Please contact Katja Lohmann for further information.

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