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International Office of the Faculty
International Office of the Faculty
Courses offered in English Language
Course name   Components of the Marketing-Mix (formerly Marketing Instruments II)
Lecturer, Professorship  
Term   Winter
Course level   Undergraduate (Bachelor) and graduate (Master)
CP (ECTS)   3
Course description  

Learning outcomes
At the end of the course, students should be able to understand the role of the four marketing instruments (price, product, communication, distribution).

Please note: The course ‚Components of the Marketing-Mix‘ is a self-study course. Students who are interested in taking this course will be provided with appropriate reading material (English). We offer an written exam (English) at the end of the semester.

Sign-up procedure   Please contact Katja Lohmann for further information.

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