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International Office of the Faculty
International Office of the Faculty
Courses offered in English Language
Course name   Consumer Behavior and Market Research
Lecturer, Professorship  
Term   Winter/Fall and Summer/Spring Term
Course level   Undergraduate (Bachelor) and graduate (Master)
CP (ECTS)   3
Course description  

Learning outcomes
At the end of the course, students should be able to understand the basic principles, concepts and methods of marketing research and consumer behavior.

Please note:
The course ‚Consumer Behavior and Market Research‘ is a self-study course. Students will be provided with appropriate reading material and have to write an essay with 10-12 pages about a self-chosen topic from the course material.


  • Consumer Behavior
    • Basic principles of consumer behavior
    • Psychological determinants of consumer behavior
    • Social, cultural, and situational determinants of consumer behavior
  • Marketing Research
    • Marketing research and decision making
    • Basic principles to measure consumer behavior
    • Marketing Research methods
Sign-up procedure   Please contact Katja Lohmann for further information.

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