Navigation

Content Hotkeys
International Office of the Faculty
International Office of the Faculty
Courses offered in English Language
Course name   Consumer Behavior and Market Research (formerly Marketing Instruments I)
Lecturer, Professorship  
Term   Winter
Course level   Undergraduate (Bachelor) and graduate (Master)
CP (ECTS)   3
Course description  

Learning outcomes
At the end of the course, students should be able to understand the basic principles, concepts and methods of marketing research and consumer behavior.

Please note:
The course ‚Consumer Behavior and Market Research‘ is a self-study course. Students who are interested in taking this course will be provided with appropriate reading material (English). We offer an written exam (English) at the end of the semester.

Content:

  • Consumer Behavior
    • Basic principles of consumer behavior
    • Psychological determinants of consumer behavior
    • Social, cultural, and situational determinants of consumer behavior
  • Marketing Research
    • Marketing research and decision making
    • Basic principles to measure consumer behavior
    • Marketing Research methods
Sign-up procedure   Please contact Katja Lohmann for further information.

Press Articles