Ehemalige Mitarbeiter
Dr. Lars Mackel
Teaching activities (2016 – today)
- TU Chemnitz – SAXEED start-up network: Development and implementation of practice-oriented courses on business planning and start-up management, technical sales and B-to-B marketing.
- Anhalt University of Applied Sciences: Teaching in the field of business start-ups , particularly in the design department (Bauhaus Dessau).
- TU Ilmenau: Courses on Agile Management and Entrepreneurial Thinking with a focus on practical use cases.
- University of Bayreuth: Teaching innovative approaches in the areas of digitalization in social entrepreneurship and entrepreneurial marketing.
- Baden-Württemberg Cooperative State University (DHBW): Teaching modules on IT management, CRM systems and databases . Participation in further training courses in university teaching.
- Management of the third-party funded project "Innovation and Start-up Offensive Lower Rhine" with a focus on high-tech start-ups.
- Support of EXIST funding applications and development of scalable business models.
- Establishment of an innovation network between science, business and regional actors.
- Development and implementation of e-business, CRM and AI-based big data solutions.
- Implementation of pattern recognition for text, speech and motion analysis.
- Responsibility for strategic planning, acquisition of venture capital and agile project management.
- Investigation of the integration of digital technologies and platforms into business processes, especially in the context of SaaS systems.
- Designing and managing transformation processes in companies with a focus on sustainability and digital innovations.
- Research on the development and scaling of startups within entrepreneurial ecosystems.
- Investigation of co-creation processes and collaboration between startups and established companies.
- Exploring the role of serendipity in scaling startups.
- Developing strategies to promote serendipitous moments in digital transformation projects.
- Doctorate in political science under Prof. Cornelia Zanger (former chair of marketing) on the topic of "Design of service-dominant business models in the early stages of startups"
- Master of Business Administration (MBA): Customer Relationship Management (CRM) and Sales Management, title of the master's thesis: "Model of an information system based on the concept of service-dominant logic"
- Bachelor of Arts (BA): in Entrepreneurship, title of the thesis: "Adaptation of a Balanced Scorecard by a Learning Organization"
