Content Hotkeys
Event Management and Merchandising
Event Management and Merchandising

Marketing Cluster of Excellence MERGE

The Cluster of Excellence “Merge Technologies for Multifunctional Lightweight Structures” (MERGE) of the Technische Universität Chemnitz is Germany’s first and only Federal Cluster of Excellence in the field of lightweight structures. Lightweight construction is a key technology of the future. Wherever masses have to be moved, the optimisation of weight is a main focus in order to save raw materials and energy.

Thus, it is the aim of the Cluster’s research to merge basic technologies suitable for mass-production, comprising plastic, metal, textile and Smart Systems for the development of resource-efficient products and production processes. More than 100 researchers and technicians from a total of six interacting research domains are currently working on the implementation of this project, which will receive 31 million Euros in funding from the Deutsche Forschungsgemeinschaft in the period 1st November 2012 to 31st October 2017.

The marketing of the cluster is divided into several responsibilities:

  • event organisation (trade fairs, conferences, internal events)
  • public relations
  • print products (newsletter, brochures, flyer)
  • merchandising
  • maintenance of the homepage

For further information please click here.

Press Articles