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A fresh breeze in old (and new) channels

The Social Media Team of Chemnitz University introduce itself

Chemnitz University of Technology is present in social media for quite some time. There the university wants to communicate with fans, followers, and subscribers on the same level and get into a transparent dialogue.

Following Facebook, Twitter, and YouTube, the official Instagram and Snapchat appearance of the university takes place in May, 2017.

“With the representation in social media we want to reach a broad audience with authentic contents”, says Matthias Fejes, employee in the press office of Chemnitz University, who coordinates the social media work. “Thus, students actively participate in the organization and presentation of the channels.  They know best what they and their fellow students find interesting.” And the topic range is wide: From information on a research project over changes on the campus area to student financing. “Furthermore, we share entertaining posts that deal with Chemnitz University in a broader sense and concern the university and academic life”, adds Fejes.

While Facebook and Twitter primarily deal with current topics in research, campus life and development, “with Instagram and Snapchat we target students and prospective students with every day topics.” For this purpose, in regular intervals students “Takeover” the channels and provide an authentic insight into “their” student life.

So, if you wondered who is behind the alias /alm, /fej, /thal, and /mst in the social media channels of Chemnitz University: The team introduce itself in the photo gallery of this article with a wink in their eyes.

Matthias Fejes
17.07.2017

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