A few years ago, after being the first UK distributor of the Arduino, Alexandra supported Tina Aspiala in developing Know Cards, a set of cards to help people plan a connected product build. This has become one of the many tools available to entrepreneurs. But how does it reflect the reality of invention, innovation and adoption of an idea within a team, startup or corporation? Alexandra will share some thoughts based on her experience with The Good Night Lamp (goodnightlamp.com) and steering the open #iotmark (iotmark.org) as examples of conditions where frameworks clashes against actual process and the power of stakeholders around a project.