CATI-Laboratory

CATI - Computer Aided Telephone Interviewing - The computer-assisted telephone survey is a scientifically recognised and efficient method of empirical social research, which has also been successfully used by leading opinion research institutes (INFAS, Forschungsgruppe WAHLEN e.V.) for many years.

You have access to the latest interview management features:

• Filters, skips, calculations, question rotations, interview interruptions
• Use of external databases for error-free transfer of information into the interview
• the option to test the questionnaire online in advance if required.

Advantages of CATI: low costs for researchers large samples can be realised in a short time very fast availability of the collected data constant monitoring of response rates direct data entry eliminates transmission errors, therefore high data accuracy computer control of selection lists and question rotation automatic filter guidance very complex filters can be realised low interviewer influence high level of standardisation high level of anonymity

Of course, you are welcome to attend pretests, briefings or interviewers' checks.

We can put your online survey with all the features of CATI surveys plus multimedia enhancements (e.g. images or videos). Respondents are recruited either via a link from your website or via a message from us by email, telephone, fax or post. In order to prevent multiple surveys, it is possible to assign a password to each target person. Only with this password is it possible to answer the questionnaire.

Advantages of CAWI: very low costs for researchers very large samples can be realised in a short time very fast availability of the collected data direct data entry eliminates transmission errors, therefore high data accuracy computer control of selection lists and question rotation automatic filter guidance no interviewer influence high level of standardisation

CAWI - Computer Aided Web Interviewing.
We can design your survey as an email survey.
The target persons receive the questionnaire by email and send it back completed by email, fax or post. We transfer the completed questionnaires to SPSS.
This type of data collection is therefore comparable to a postal survey, but is significantly more cost-effective due to the elimination of printing and postage costs.

Advantages of email surveys: low costs for researchers very fast dispatch of questionnaires large samples can be realised in a short time multiple surveys are excluded high level of standardisation constant monitoring of response rates no interviewer influence

In the case of postal/written surveys, the questionnaire is sent by letter. We transfer the returned questionnaires to SPSS.

Advantages of written surveys at a glance: large samples can be realised multiple interviews are excluded no interviewer influence use of visual materials possible high level of standardisation high level of anonymity

Um einen kleinen Einblick in unsere Arbeit zu geben, sind im Folgenden ausgewählte Untersuchungen der letzten Jahre mit Angabe der durchgeführten Telefoninterviews und der durchschnittlichen Interviewdauer aufgelistet:

Projekttitel	Kurzbeschreibung	Auftraggeber	Jahr	N	Dauer
Studie zum Kommunikationsverhalten von Unternehmen in Deutschland	Trends im Kommunikationsverhalten, Höhe des Kommunikationsetats, Vernetzung der Werbemaßnahmen, Währung für Direkte Wirtschaftskommunikation/Live Kommunikation, Zusammenarbeit mit Agenturen	FAMAB – Verband für Direkte Wirtschaftskommunikation e.V.	2016	318	15 min
Sportentwicklungsplanung 2025	Fortschreibung der Sportentwicklungsplanung 2025 der Stadt Chemnitz	Sportamt Chemnitz	2015	2038	15 min
Befragung EFFInDi	deutschlandweite Unternehmensbefragung im Projekt "Produktivität und Effektivität wissensintensiver Dienstleistungen (EFFInDi)"	LS f. Innovationsforschung	2012	380	20 min
SIL Sport im Lebenslauf	regionale Bevölkerungsbefragung Chemnitz/Braunschweig	Eigenprojekt	2008	1.000	25 min