Study in Chemnitz. To know what is good.






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  • Deutsch

Teaching

MBA

  • Event Marketing
  • Customer Relationship Management (CRM)

Master Courses

  • Marketing Communication
  • Marketing Research
  • Consumer Behavior
  • Customer Relationship Management (CRM)

Undergraduate Courses

  • Marketing Basics
  • Marketing Management
  • Marketing Instruments I (Consumer Behavior and Marketing Research)
  • Marketing Instruments II (The 4 P’s of Marketing)
  • Business to Business Marketing
  • Entrepreneurial Management
  • Marketing Seminar
  • Marketing Case Studies