Study in Chemnitz. To know what is good.






Services to Companies


The Department of Marketing offers the following services to both companies and public institutions:

  • Measuring the Performance of Events
  • Measuring Stakeholder Satisfaction
  • Measuring Brand Perceptions
  • Qualitative Market Research
  • Quantitative Market Research
  • Development of Communication Concepts
  • Mystery Shopping

Our services for (nascent) entrepreneurs:

  • Development of Marketing Concepts
  • Development of Communication Concepts
  • Support of Business Creation
  • Support of Business Funding
  • Qualitative Market Research
  • Quantitative Market Research