Study in Chemnitz. To know what is good.






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Publications

Publications in English Language

Sachse, M.; Drengner, J.; Jahn, S.: Negative Effects of Event Sponsoring and Ambushing: The Case of Consumer Confusion, in: Campbell, M. C.; Inman, J.; Pieters, R. (Eds.): Advances in Consumer Research, Volume 37 (2010), Duluth, MN: Association for Consumer Research.

 

Gaus, H.; Jahn, S.; Kiessling, T.; Drengner, J.: How to Measure Brand Values?, in: Campbell, M. C.; Inman, J.; Pieters, R. (Eds.): Advances in Consumer Research, Volume 37 (2010), Duluth, MN: Association for Consumer Research.

 

Jahn, S.; Gaus, H.; Kiessling, T.: Trust, Commitment, and the Elderly: Exploring Age Differences in Consumer-Brand Relationships, in: Campbell, M. C.; Inman, J.; Pieters, R. (Eds.): Advances in Consumer Research, Volume 37 (2010), Duluth, MN: Association for Consumer Research.

 

Drengner, J.; Köhler, J.; Geissler, M.: Critical Issues and Pitfalls within Economic Impact Analyses of Major Sports Events: The Case of the Bob and Skeleton World Championships 2008, in: Westerbeek, H.; Fahlström, P. (Eds.): Best Practices in Sport Facility & Event Management, Proceedings of the 17th EASM European Sport Management Conference 2009, September 16-19, Amsterdam, Netherlands, pp. 73-74, ISBN 978-90-5472-111-6.

 

Sachse, M.; Drengner, J.; Jahn, S.: Negative Effects of Multiple Sponsoring and Ambushing of Mega Sports Events: The Case of FIFA Soccer World Cup 2006 and UEFA Euro 2008, in: Westerbeek, H.; Fahlström, P. (Eds.): Best Practices in Sport Facility & Event Management, Proceedings of the 17th EASM European Sport Management Conference 2009, September 16-19, Amsterdam, Netherlands, pp. 236-238, ISBN 978-90-5472-111-6.

 

Köhler, J.; Drengner, J.; Geier, R.: The Significance of Media Effects within Impact Analysis of Major Sports Events: The Case of the Bob and Skeleton World Championships 2008, in: Westerbeek, H.; Fahlström, P. (Eds.): Best Practices in Sport Facility & Event Management, Proceedings of the 17th EASM European Sport Management Conference 2009, September 16-19, Amsterdam, Netherlands, pp. 98-100, ISBN 978-90-5472-111-6.

 

Gaus, H.; Jahn, S.; Drengner, J.; Kiessling, T.: Developing a Sclae to Measure Brand Values, Proceedings of the 2009 AMS World Marketing Congress, July 22-25, 2009, Oslo, Norway.

 

Gaus, H.; Jahn, S.; Kiessling, T.: Not That Equal: The Impact of Age on Older Consumers' Brand Relationships, Proceedings of the 2009 AMS World Marketing Congress, July 22-25, 2009, Oslo, Norway.

 

Gaus, H.; Drengner, J.; Jahn, S.; Kiessling, T.: Toward a Brand Values Scale: Concept and First Empirical Steps, in: Reynolds, K.; White, J. C. (Eds.): Proceedings of the AMA Winter Educators’ Conference 2009 (Consumer Psychology and Behavior track), 20th -23th February, Tampa, USA, pp. 190-191, ISBN 0-87757-335-2.

 

Drengner, J.; Sachse, M.; Furchheim, P.: Flow in Consumer Research: A novel Approach, in: McGill, Ann L. and Sharon Shavitt (Eds.), Advances in Consumer Research, Volume 36, Duluth, MN : Association for Consumer Research, pp. 670-671, ISBN 0-915552-63-9.

 

Steger, T.; Jahn, S.: Are they worth the money they get? - Role taking and contribution of German supervisory boards, in: 5th EIASM Workshop on “Corporate Governance”, 27-28 November 2008, Brussels, Belgium.

 

Geißler, M.; Jahn, S.; Häfner, P.: Entrepreneurial Climate at Universities: Impact of Organizational Factors, in: Proceedings of the 22nd Conference on Research in Entrepreneurship and Small Business (RENT XXII), November 20-21, Covilha, Portugal, 2008.

 

Zanger, C.; Klaus, K.; Kaminski, S.: Importance of Brand Management in regional SMEs, in: Proceedings of the 53rd ICSB World Conference, Halifax, Canada, 22nd-25th June, 2008, ISBN 978-0-9736502-1-1.

 

Drengner, J. ; Kießling, T.; Sachse, M.: The Impact of Sport Consumption Motives on Individuals' Expected Hedonic Experience of Sport Events, in: Preuß, H.; Gemeinder, K. (Eds.): Management at the Heart of Sport, Proceedings of the 16th EASM European Sport Management Conference 2008, September 10-13, Heidelberg, Germany, ISBN 978-3-936849-08-0.

 

Geißler, M.; Jahn, S.; Häfner, P.: A Climate Approach for Fostering Entrepreneurship in an Academic Setting, in: Proceedings of the 53rd ICSB World Conference, June 22-25, Halifax, Canada.

 

Gaus, H.; Jahn, S.; Kießling, T.: Consumer-Brand Relationships in the Gray Market: An Empirical Study Among 'Younger' and 'Older' Elderly Women, in: Brown, J. R.; Dant, R. P. (Eds.): Proceedings of the 2008 AMA Summer Educators' Conference (Consumer Behavior Track), August 8-11, San Diego, USA.

 

Gaus, H.; Jahn, S.; Kiessling, T.; Weissgerber, A.: Does Aging Affect Brand Relationships? A Comparison of Younger and Older Elderly Women, Proceedings of the 37th EMAC Conference 2008 (Consumer Behaviour track), 27-30 May, Brighton, UK, 10 pp. Drengner, J.; Gaus, H.; Jahn, S.: Does Flow Influence the Brand Image in Event-Marketing?, in: Journal of Advertising Research, Vol. 48 (2008), No. 1. pp. 138-147.

 

Zanger, C.; Hodicová, R.; Gaus, H.: Psychic Distance and Cross-Border Cooperation of SMEs: An Empirical Study on Saxon and Czech Entrepreneurs' Interest in Cooperation, in: Journal for East European Management Studies, Vol. 13 (2008), No. 1, pp. 40-63.

 

Drengner, J.; Furchheim, P.; Sachse, M.: Flow Experience: New Approaches for Conceptualization and Modeling of a Multifaceted Construct, in: Brown, T.; Gurhan-Canli, Z. (Eds.): Proceedings of the AMA Winter Educators’ Conference 2008 (Consumer Psychology and Behavior track), 15th -18th February, Austin, USA, pp. 116-117, ISBN 0-87757-329-8. [Best Paper Award in Track]

 

Gaus, H.; Kaminski, S.; Wenisch, M.: Strengthening the Marketing of a Regional SME Cluster Facing Global Competition, in: Würth, R.; Gaul, W. (Eds.): The Entrepreneurship - Innovation - Marketing Interface: 2nd Symposium, Künzelsau 2007, pp. 341-154, ISBN 978-3-89929-120-9.

 

Zanger, C.; Holecková, R.; Kaminski, S.; Wenisch, M.: The Entrepreneurs' Willingness to cooperate in the German-Czech Frontier Area, in: Proceedings of the 52nd ICBS World Conference, Turku, Finnland, 13th-15th June, 2007, ISBN 951-564-262-0.

 

Gaus, H.; Jahn, S.: Consumer Knowledge and Country of Origin Effect in the Era of Global Automobile Production: Results of an Empirical Study, Proceedings of the 36th EMAC Conference 2007 (International and Cross-Cultural Marketing track), 22th - 25th May, Reykjavik, Iceland, 10 pp., ISBN 997-99483-5-3.

 

Drengner, J.; Gaus, H.; Jahn, S.: Image Effects of Marketing Events: The Impact of Flow Experiences, in: Dixon, A.; Machleit, K. A. (Eds.): Proceedings of the AMA Winter Educators’ Conference 2007 (Creating Value Through Brand Identity and Communications track), 16th -19th February, San Diego, USA, pp. 87-88, ISBN 0-87757-324-7.

 

Gaus, H.; Weißgerber, A.; Zanger, C.: Brand Relationships and Consumer Reaction to Negative Media Information, in: Avlonitis, G.J.; Papavassiliou, N.; Papastathopoulou, P. (Eds.): Proceedings of the 35th EMAC Conference, May 23 to 26, 2006, Athens: European Marketing Academy, ISBN 960-89199-0-8.

 

Zanger, C.; Gaus, H.; Jahn, S.; Kaminski, S.; Wenisch, M.: Competence-Based Preconditions for the Operativeness of a Regional Marketing Cluster, in: Proceedings of the 51st ICSB World Conference, Melbourne, Australia, June 18-21, 2006.

 

Leschnikowski, K., Schweizer, M., Drengner, J.: Celebrity Endorser as “Image Conditioner” for Brands? An Empirical Study Based on the Match-up Hypothesis, in: Johnson, J. L.; Hulland, J. (Eds.): Proceedings of the AMA Winter Educators’ Conference 2006 (Branding and Communication competitive track), 17th -20th February, St. Petersburg, Florida/USA, pp. 7-8.

 

Habscheid, S.; Gaus, H.: Social Style in Advertising: Current Approaches in Linguistics and Consumer Research, in: Ammon, U.; Mattheier, K.J.; Nelde, P.H. (Eds.): Sociolinguistica: International Yearbook of European Sociolinguistics, Vol. 19: Economy and Language, 2005, pp. 58-72, ISSN: 0933-1883.

 

Zanger, C.; Gaus, H.; Wenisch, M.; Kaminski, S.: Developing a Tool for Competence Analysis Within a Regional SME Cluster, in: Proceedings of the 2005 ICSB World Conference, Washington DC, June 15-18, 2005.

 

Zanger, C.: Evaluating the success of trade fair events, in: Kirchgeorg, M.; Dornscheidt, W. M.; Giese, W.; Stoeck, N. (Eds.): Trade Show Management, Wiesbaden 2005, pp. 937-954, ISBN: 3-4091-4333-5.

 

Zanger, C.; Kuder, M.; Gaus, H.: Characterizing Customer Groups During the Life Cycle of a Car Model: Results of an Empirical Study, in: Albers, S. (Eds.): Cross-functional Innovation Management: Perspectives from Different Disciplines, Wiesbaden 2004, pp. 295-308, ISBN: 3-4091-2627-9.

 

Zanger, C.: Opportunities and Risks of Network Arrangements among Small and Large Firms within the Supply Chain, in: Raffa, M./ Capaldo, G. (Hrsg.): Proceedings of 6th International Annual IPSERA Conference, 24.-26.März 1997, Neapel, 1997, S. 67-81.

 

Zanger, C.: Opportunities and Risks of Network Arrangements among Small and Large Firms within the Supply Chain, in: Raffa, M./ Capaldo, G. (Hrsg.): Proceedings of 6th International Annual IPSERA Conference, 24.-26.März 1997, Neapel, 1997, S. 67-81.


Complete publication catalogue: here.