TU Chemnitz, Wirtschaftswissenschaften: Economics and Business Administration: Department of Marketing: T. Kießling
Dipl.-Vw. Tina Kießling
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Professional Experiences:
Since 09/2005 research associate at the Chemnitz University of Technology, Chair and Department of Marketing, Chemnitz, Germany
01/2004 – 08/2005 employee at the DaimlerChrysler AG, Department of Relationship Marketing (Mercedes-Benz Passenger Cars, Europe), Stuttgart, Germany
01/2003-12/2003 Trainee with the Junior Executive Team of the DaimlerChrysler AG, Research and Technology, Stuttgart, Germany
06/2001 – 04/2002 internship and diploma thesis with DaimlerChrysler UK Ltd., Department of Customer Relationship Management, London, UK
02/2001 – 05/2001 internship with the Marketing Research Institute Leipzig GmbH (IM Leipzig), Leipzig, Germany
10/2000 – 03/2001 tutor for “Marketing Research”, Chair and Department of Marketing, Dresden University of Technology, Dresden, Germany
10/2000 – 03/2001 tutor for “Multivariate Analysis in Statistics”, Chair and Department of Statistics and Econometrics, Dresden University of Technology, Dresden, Germany
08/2000 – 11/2000 internship with the Saxon Newspaper GmbH, Department of Marketing, Dresden, Germany
10/2000 – 03/2001 student assistant at the chair and department of Marketing, Dresden University of Technology, Dresden, Germany
10/2000 – 03/2001 student assistant at the chair and department of Economic Policy and Economic Research, Dresden University of Technology, Dresden, Germany
Education:
04/1997 – 12/2002 studies of Economics, Dresden University of Technology, Dresden, Germany
10/1995 – 03/1997 studies of Mathematics, Dresden University of Technology, Dresden, Germany
09/1991 – 06/1995 Romain-Rolland Gymnasium (grammar school)
Relationship Marketing/Customer Relationship Management
Customer Loyalty/Consumer-Brand Relationships
Value Based Management
Marketing Research, Consumer Behavior
Data Mining
Performance measurement
Gaus, H.; Jahn, S.; Kießling, T.; Drengner, J.: How to Measure Brand Values?, in: Campbell, M. C.; Inman, J.; Pieters, R. (Eds.): Advances in Consumer Research, Volume 37 (2010), Duluth, MN: Association for Consumer Research.
Jahn, S.; Gaus, H.; Kießling, T.: Trust, Commitment, and the Elderly: Exploring Age Differences in Consumer-Brand Relationships, in: Campbell, M. C.; Inman, J.; Pieters, R. (Eds.): Advances in Consumer Research, Volume 37 (2010), Duluth, MN: Association for Consumer Research.
Gaus, H.; Jahn, S.; Drengner, J.; Kiessling, T.: Developing a Sclae to Measure Brand Values, Proceedings of the 2009 AMS World Marketing Congress, July 22-25, 2009, Oslo, Norway.
Gaus, H.; Jahn, S.; Kiessling, T.: Not That Equal: The Impact of Age on Older Consumers' Brand Relationships, Proceedings of the 2009 AMS World Marketing Congress, July 22-25, 2009, Oslo, Norway.
Gaus, H.; Jahn, S.; Kiessling, T.; Drengner, J.: Developing a Brand Values Scale Based on Schwartz’s Value Survey, Proceedings of the 38th EMAC Conference 2009 (Consumer behavior track), 26-29 May, Nantes, France.
Gaus, H.; Drengner, J.; Jahn, S.; Kiessling, T..: Toward a Brand Values Scale: Concept and First Empirical Steps , in: Reynolds, K.; White, J. C. (Eds.): Proceedings of the AMA Winter Educators’ Conference 2009 (Consumer Psychology and Behavior track), 20th -23th February, Tampa, USA, pp. 190-191, ISBN 0-87757-335-2.
Drengner, J. ; Kießling, T.; Sachse, M.: The Impact of Sport Consumption Motives on Individuals' Expected Hedonic Experience of Sport Events, in: Preuß, H.; Gemeinder, K. (Eds.): Management at the Heart of Sport, Proceedings of the 16th EASM European Sport Management Conference 2008, September 10-13, Heidelberg, Germany, ISBN 978-3-936849-08-0.
Gaus, H.; Jahn, S.; Kießling, T.: Consumer-Brand Relationships in the Gray Market: An Empirical Study Among 'Younger' and 'Older' Elderly Women, in: Brown, J. R.; Dant, R. P. (Eds.): Proceedings of the 2008 AMA Summer Educators' Conference (Consumer Behavior Track), August 8-11, San
Diego, USA.
Gaus, H.; Jahn, S.; Kiessling, T.; Weissgerber, A.: Does Aging Affect Brand Relationships? A Comparison of Younger and Older Elderly Women, Proceedings of the 37th EMAC Conference 2008 (Consumer Behaviour track), 27-30 May, Brighton, UK, 10 pp.
