TU Chemnitz, Wirtschaftswissenschaften: Economics and Business Administration: Department of Marketing: Dr. S. Kaminski
Dr. Sandra Kaminski
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Professional Experiences::
Since 11/2008 - Research Assistant at the Chemnitz University of Technology, Department of Marketing, Chemnitz, Germany
07/2008 - 10/2008 Research Associate at the Center for Founders and Innovation Freiberg, Germany
03/2008 - 06/2008 Research Associate at Chemnitz University of Technology Education Limited Corporation, Chemnitz, Germany
03/2007 - 02/2008 Advisor Marketing at the President's office at Chemnitz University of Technology, Germany
03/2001 - 02/2007 Research Associate at the Chemnitz University of Technology, Department of Marketing, Chemnitz, Germany
July 2008 - Doctorate in the field of Marketing and Brand Management for Regional Cluster, Chemnitz University of Technology, Chemnitz, Germany (Kaminski, Sandra: The regional Cluster Brand; Wiesbaden 2009)
04/1996 - 02/2001 Studies of Business Administration, Chemnitz University of Technology, Chemnitz, Germany
10/1995 - 03/1996 Studies of Business Administration, Dresden University of Technology, Dresden, Germany
- Brand Management/Brand Positioning
- Marketing for SMEs and Start-up Enterprises
- Technology and Knowledge Transfer
- Marketing for Regional Clusters
- Strategic Marketing for SMEs
Zanger, C.; Kaminski, S. (2011): Vom Rummel zum urbanen Stadtmarketingevent - Zur Umdeutung von Stadtfesten, in: Betz, G.; Hitzler, R.; Pfadenhauer, M. (Hrsg.): Urbane Events, VS Verlag für Sozialwissenschaften, Springer Fachmedien GmbH, Wiesbaden 2011, S. 123-140, ISBN: 978-3-531-17953-7.
Kaminski, S.; Zanger, C. (2010): The Concept of Regional Cluster Brand in Theory and Practice - The State of Implementation of the Cluster Brand "Musicon Valley" 2010; in: Proceedings of the 36th International Small Business Congress, Taipei, Taiwan, 4th -7th October 2010
Zanger, C.; Kaminski, S. (2010): Brand Management for Regional SMEs in Theory and Practice - New Possibilities for an Effective Brand Management, in: Proceedings of the 36th International Small Business Congress, Taipei, Taiwan, 4th -7th October 2010
Kaminski, S. (2009): Die regionale Clustermarke: Konzept strategischer Markenführung, Wiesbaden, Dt. Univ.-Verlag, 2009 Zugl.: Chemnitz, Techn. Univ., Diss., 2008 ISBN 978-3-834-9157-02.
Kaminski, S.; Zanger, C. (2009): Cooperative Marketing for Company Founders - Opportunities of a Regional Cluster Brand, in: Proceedings of the 54th ICSB World Conference, Seoul, South Korea, 21st-24th June, 2009, ISBN 978-89-6179-095-6.
Geißler, M.; Jahn, S.; Kaminski, S., Zanger, C. (2009): University-SME Co-Operation: Benchmarking the Best, in: Proceedings of the 54th ICSB World Conference, Seoul, South Korea, 21st-24th June, 2009, ISBN 978-89-6179-095-6.
Zanger, C.; Kaminski, S.; Jahn, S.; Geißler, M. (2009): Kritische Faktoren für den erfolgreichen Transfer wissenschaftlicher Ergebnisse; Konferenzbeitrag 3rd Symposium on the Entrepreneurship-Innovation-Marketing Interface and 2nd BIEM-Symposium June 11-12, 2009, Cottbus, Germany, 2009.
Zanger, C.; Kaminski, S. (2008): Die regionale Clustermarke - Konzepte strategischer Markenführung im Spannungsfeld zwischen regionalem und globalem Wettbewerb, in: Götze, U.; Lang, R. (Hrsg.): Strategisches Management zwischen Globalisierung und Regionalisierung, Gabler Verlag, Wiesbaden 2008, S. 345-363.
Zanger, C.; Kaminski, S. (2008): Kooperative Markenführung in regionalen KMU-Cluster, in: Fueglistaller, U.; Volery, T.; Weber, W. (Hrsg.): Innovation, Competitiveness, Growth and Tradition in SMEs, St. Gallen 2008, ISBN 978-3-9065-4126-6.
Zanger, C.; Klaus, K.; Kaminski, S. (2008): Importance of Brand Management in regional SMEs, in: Proceedings of the 53rd ICSB World Conference, Halifax, Canada, 22nd-25th June, 2008, ISBN 978-0-9736502-1-1.
Zanger, C.; Holecková, R.; Kaminski, S.; Wenisch, M. (2007): The Entrepreneurs' Willingness to cooperate in the German-Czech Frontier Area, in: Proceedings of the 52nd ICSB World Conference, Turku, Finland, 13th-15th June, 2007, ISBN 951-564-262-0.
Gaus, H.; Kaminski, S.; Wenisch, M. (2007): Strengthening the Marketing of a Regional SME Cluster Facing Global Competition, in: Würth, R.; Gaul, W. (Eds.): The Entrepreneurship - Innovation - Marketing Interface: 2nd Symposium, Künzelsau 2007, pp. 341-154, ISBN 978-3-89929-120-9.
Zanger, C. et al. (2006): Chancen und Risiken des vogtländischen Musikinstrumentenbaus im nationalen und internationalen Wettbewerb. Schlussbericht der Professur für Marketing und Handelsbetriebslehre der Technischen Universität Chemnitz an das Bundesministerium für Bildung und Forschung im Rahmen der BMBF-Initiative InnoRegio (Förderkennzeichen 03I4734), Berlin.
Zanger, C.; Gaus, H.; Jahn, S.; Kaminski, S.; Wenisch, M.: Competence-Based Preconditions for the Operativeness of a Regional Marketing Cluster, in: Proceedings of the 51st ICSB World Conference, Melbourne, Australia, June 18-21, 2006
Zanger, C.; Gaus, H.; Wenisch, M.; Kaminski, S.: Developing a Tool for Competence Analysis Within a Regional SME Cluster, in: Proceedings of the 2005 ICSB World Conference, Washington DC, June 15-18, 2005
Zanger, C.; Kaminski, S.; Wenisch, M.: Der deutsche Caravaning-Markt – Nachfragerverhalten, Segmentierungsansätze und praktische Marketingimplikationen, in: Tourismus Journal, 7.Jg. (2003), Heft 1, S. 5-28, ISSN 1433-5948
Lectures:
"The Concept of Regional Cluster Brand in Theory and Practice - The State of Implementation of the Cluster Brand 'Musicon Valley' 2010", 36th International Small Business Congress, Taipei, Taiwan, 4th -7th October 2010
"Brand Management for Regional SMEs in Theory and Practice - New Possibilities for an Effective Brand Management", 36th International Small Business Congress, Taipei, Taiwan, 4th -7th October 2010
"Cooperative Marketing for Company Founders - Opportunities of a Regional Cluster Brand", 54th ICSB World Conference, Seoul, South Korea, 21st-24th June, 2009.
"University-SME Co-Operation: Benchmarking the Best", 54th ICSB World Conference, Seoul, South Korea, 21st-24th June, 2009.
"Importance of Brand Management in regional SMEs", 53rd ICSB World Conference, Halifax, Canada, 22nd-25th June, 2008
"The Entrepreneurs' Willingness to cooperarte in the German-Czech Frontier Area", 52nd ICSB World Conference, Turku, Finland, 13th-15th June, 2007.
“Competence-Based Preconditions for the Operativeness of a Regional Marketing Cluster”, 51st ICSB World Conference, Melbourne, Australia, June 18-21, 2006
