TU Chemnitz, Wirtschaftswissenschaften: Economics and Business Administration: Department of Marketing: P. Furchheim
Dipl.-Kffr. Pia Furchheim
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Professional Experiences:
since 01/2010 research associate at Chemnitz University of Technology, Department of Marketing, Chemnitz, Germany
01/2008 – 12/2009 Advisor Marketing at the President’s office at Chemnitz University of Technology, Germany
05/2007 – 08/2007 research associate at Chemnitz University of Technology, Department of Marketing, Chemnitz, Germany
10/2004 - 04/2007 student assistant at Chemnitz University of Technology, Department of Marketing, Chemnitz, Germany
04/2006 - 07/2006 tutor for “marketing fundamentals” at Chemnitz University of Technology, Department of Marketing, Chemnitz, Germany
03/2005 - 08/2005 internship with the smart gmbh, Department of Marketing Coordination Markets and Brand Marketing; Böblingen, Germany
Education:
10/2000 - 04/2007 Studies of Business Administration at Chemnitz University of Technology, esp. Marketing, Personal Management and Leadership Studies, Law
09/1999 - 06/2000 Academic Year at the EF International School of English, Brighton, UK, esp. Cultural Studies and English Language.
Drengner, J.; Sachse, M.; Furchheim, P. (2009): Flow in Consumer Research: A novel Approach, in: McGill, A. L.; Shavitt, S. (Eds.): Advances in Consumer Research, Volume 36, Duluth, MN: Association for Consumer Research, pp. 670-671, ISBN 0-915552-63-9
Drengner, J.; Furchheim, P.; Sachse, M. (2008): Flow Experience: New Approaches for Conceptualization and Modeling of a Multifaceted Construct, in: Brown, T.; Gurhan-Canli, Z. (Eds.): Proceedings of the AMA Winter Educators’ Conference 2008 (Consumer Psychology and Behavior track), February 15-18, Austin, USA, pp. 116-117, ISBN 0-87757-329-8. [Best Paper Award in Track]
