Department of Marketing

Established in 1994, the Department of Marketing is among the leading marketing departments in the newly-formed German states. Excellence in teaching, research and cooperation with regional and national companies are the main drivers of our success. Serving as vice president for several years, Prof. Zanger is committed to a sustainable development of Chemnitz University of Technology.

Browse this page to learn more about our areas of research, services for companies and offerings for students.