| Donnerstag, 11.30-13.00 Uhr | Beginn: 16.10.; MKTK, BEUST (7400103) |
.. amazingly, no one has comprehensively analysed this language as a phenomenon in its own right. Certainly there have been some studies which have alluded to the linguistic features of tourism promotion, but none has so far brought them together and systematically examined tourism as a language per se ...
In every day speech, we often hear references to the 'language of dance', the 'language of architecture!, the 'language of music', and so on. We know roughly what the expressions mean – that somehow these various facets of life have ways of communicating to us. They are structures. They follow certain grammatical rules and have specialized vocabularies. They are in many senses language-like in their properties. Analogically too, these languages convey messages, they have a heuristic or semantic content, they operate through conventional system of symbols and codes. Many also include the equivalent of dialects and registers.
... tourism operates along similar lines .. tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. Seen in this light, the language of tourism is thus a great deal more than a metaphor. Via static and moving pictures, written texts and audio-visual offerings, the language of tourism attempts to persuade, lure, woo and seduce millions of human beings, an, in so doing, convert them from potential into actual clients. By addressing them in terms of their own culturally predicated needs and motivations, it hopes to push them out of the armchair and to the plane – to turn them into tourists.
Dann, Graham M.S. (1996). The Language of Tourism. A Sociolinguistic Perspective. Wallingford: CAB International.
After a general introduction, students will analyse tourist documents in groups (usually of two) and create exemplary texts (i.e. webpages) themselves.
1) The wonderful world of Korean/Saxon food.
2) Green/ecotourism in Quebec and in "Wismutland"
3) Agroturismo in Portugal and
4) Subtainable tourism
5) Biking trips along the Elbe
6) UNESCO World Heritage Tourism for Freiberg?
7) Wine tourism in Veneto and Meissen
8) Christmasland around Seiffen
9) Spa tourism for West Bohemia
10) Kidtours
11) Ayurveda tourism
12) Feng shui in Asia and Europe
13) Carnival in Venice and in Rottweil?
14) Meet the people tourism in Jamaica and Chemnitz