02/2011: Disputation im Rahmen des Promotionsverfahrens zum Doktor der Wirtschaftswissenschaften, Dissertationsthema: "The Impact of Culture on Preferences for E-learning Systems in Higher Education: A Comparison between China and Germany" Akademischer Grad: Dr. rer. pol.
Seit 4/2006: Stipendiatin am Lehrstuhl für Marketing und Innovationsmanagement der BTU Cottbus
03/2005: Abschluss des Master-Studiums, Gesamtnote: gut Masterarbeitsthema: „Target Costing für Dienstleistungen im Privatkundenbereich am Beispiel der Gasversorgung“. Masters of Science degree, Note: 1,7
09/2002 - 12/2004: Masterstudium an der Brandenburgischen Technischen Universität Cottbus, Studiengang "Technologie- und Innovationsmanagement"
Forschungsschwerpunkte
Empirische Forschung mit Fragebogenkonzeption und Auswertung: Kovarianzstrukturanalyse
Cross-cultural/intercultural management and survey methods
E-Learning-System-Akzeptanz an Hochschulen
Publikationen
Ji, Hui (2011):The Impact of Culture on Preferences for E-learning Systems in Higher Education: A Comparison between China and Germany. In: Hamburg: Kovac.
Ji, Hui (2011):The Impact of Culture on Preferences for E-learning Systems in Higher Education: A Comparison between China and Germany. Hamburg: Kovac.
Ji, Hui & Baier, Daniel (2010):Differences between German and Chinese Students in Their Enthusiasm for Innovative Learning Offerings:. An Empirical Study.
In: Rese, Alexandra/Baier, Daniel/Mißler-Behr, Magdalena & Kaiser, Matthias J. (Hrsg.): Entrepreneurship Education, Eul, Lohmar. : 39-58.
Ji, Hui & Baier, Daniel (2010):Differences between German and Chinese Students in Their Enthusiasm for Innovative Learning Offerings:.An Empirical Study.
In: Rese, Alexandra/Baier, Daniel/Mißler-Behr, Magdalena & Kaiser, Matthias J. (Hrsg.): Entrepreneurship Education, Eul, Lohmar. : 39-58.
Ji, Hui & Baier, Daniel (2009):Internationalization of Higher Education: A Comparative Survey of Foreign Students at BTU Cottbus vs. Other German Universities.In: Forum der Forschung 22: 67-76.
Ji, Hui & Baier, Daniel (2009):Internationalization of Higher Education: A Comparative Survey of Foreign Students at BTU Cottbus vs. Other German Universities.In: Forum der Forschung 22: 67-76.
J, Hui & Baier, Daniel (2008):Differences in Students’ Appreciation of Multimedia Supported Teaching and Learning – Using German and Chinese Students as an Example.In: Cooper, Michael (Hrsg.): Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), Papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June – 2nd July 2008, European Access Network, University of Westminster. London: : 33-47.
J, Hui & Baier, Daniel (2008):Differences in Students’ Appreciation of Multimedia Supported Teaching and Learning – Using German and Chinese Students as an Example.In: Cooper, Michael (Hrsg.): Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), Papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June – 2nd July 2008, European Access Network, University of Westminster. London: : 33-47.
Vorträge
2011
Individuelle Präferenzen und kultureller Diversität, Gastvortrag, BTU Cottbus, 06.07. 2011.
Kulturelle Unterschiede zwischen China und Deutschland, Ringvorlesung "Kulturelle Vielfalt", BTU Cottbus, 25.05.2011.
The Impact of Culture on Preferences for E-learning Systems in Higher Education: A Comparison between China and Germany, Disputation Brandenburgische TU Cottbus, Cottbus, 02/2011.
2009
Differences Between German and Chinese Students in Their Enthusiasm for Innovative Learning Offerings: An Empirical Study. 3rd Symposium on the Entrepreneurship-Innovation-Marketing Interface and 2nd Symposium on Entrepreneurship and Innovation, Cottbus, June 11-12, 2009.
2008
Zum Einsatz innovativer Lehr- und Lernkonzepte bei internationalen Studierenden. 17th EAN Annual Conference “Crossing Borders: Diversity in Higher Education”, Berlin, 30 June – 2 July 2008.
Erwartungen und Bedürfnisse deutscher und chinesischer Studierender bezüglich Multimedialen Lehrens und Lernens: Eine empirische Untersuchung (Poster Presentation). GML² 2008 – Grundfragen multimedialen Lehrens und Lernens, Berlin, 13. und 14. März 2008.